Can you hear me now?

I hate that that's a catchphrase. So when you say it legitimately you feel like you're saying "where's the beef?" It's like having "Hello." Be At&T's catchphrase or "do you think it'll warm up?" being the catchphrase for North Face, or "I've got the shits" be Burger Kings catchphrase. I just hate that because it's something you say. I suppose that's the cleverness of it. I only say that because it's time I announce the catchphrase for "That's What They Want You To Think." Our new catchphrase is "what time is it?", either that or "what's your favorite color?" or "does anyone give a shit about this superbowl?" Something like that.