Wednesday, July 13, 2005

Are the RyKrisp Stockholders Happy?


The Cracker Bowl!, originally uploaded by PinthGarnell.

I was in a diner the other day, the kind with a bar and cubicle-like dividers between booths. The good kind of diner. The kind with lifer waitresses. The kind with the cracker bowl. You know you're in a good diner when they bring the cracker bowl. But here's my question, are the RyKrisp stockholders happy? The RyKrisp corporation, to my knowledge makes one product, and is damn good at it, but are the stockholders okay with that? Did they expect more out of RyKrisp beyond that one good idea. In a day and age when Gatorade has expanded from green and orange flavored (1970 - 2000), to 6,000 flavors including hot dog (2000 - 2005), might the RyKrisp stockholders wonder if they've backed a bunch of slackers. Sure RyKrisp and it's fellow industrial diner giants Turnbull Garlic Rounds
A Product of the Turnbull Corporation
and Kako Saltines
Another Fine Product From Kako
have done well in their small market, but I just wonder could they be more?

1 comment:

Fuzzy said...

The only problem with these diner musings is that RyKrisp is manufactured by Bremner Biscuit, which is owned by Ralcorp ("a leading store brand company").

"The combined Cereals, Crackers & Cookies segment has annualized sales of approximately $650 million."

Sorry to be a buzzkill with, um... facts.

Oh, and it looks the stockholders should be reasonably happy.